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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand.

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity.

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Privacy Policy

The legal stuff

Who On Earth is Imogen Allen?

What Do You Want to Learn?

Why All the Fuss About The WIF®?

Who On Earth is
Imogen Allen?

What Do You Want
to Learn?