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Imogen Allen

Building a Website Navigation That Works

21st April 202129th March 2021 by Imogen Allen
Building a Website Navigation That Works

The website navigation needs a lot of thought and preparation to get the balance right. Here’s what you need to consider to build a website navigation that works.

Categories Website Strategy Tags Website user experience

The Biggest Mistake to Make on a Website Homepage

16th March 202116th March 2021 by Imogen Allen
The Biggest Mistake to Make on a Website Homepage

The biggest mistake to make on a homepage is one which is seriously overlooked but it’s an easy one to resolve with the right approach. Here’s how to fix it.

Categories Website Building Tags user experience, website build, website content, website conversions

How Much Does a Website Cost?

23rd September 202023rd September 2020 by Imogen Allen
How Much Does a Website Cost

What does a website cost? Setting realistic expectations of what you are likely to need to invest to really get the website you want.

Categories Website Building Tags Website Cost 2 Comments

Review: No Fear Funnels – An Online Course by Dave Foy

11th February 202116th June 2020 by Imogen Allen
No Fear Funnels course

An honest review of Dave Foy’s No Fear Funnels online course aimed at non-coder designers looking to improve their marketing skills.

Categories Reviews Tags courses, funnels

How to Set Up Remote Working for Your Business

19th March 202017th March 2020 by Imogen Allen
How to set up remote working for your business

How to use technology to enable remote working for service-based business during the coronavirus crisis and continue to run an effective team.

Categories Productivity Tags remote working, teamwork, virtual business

How to Easily Make Your Website User-Friendly

13th November 201921st July 2019 by Imogen Allen
How to Easily Make Your Website User-Friendly

How to make your website user-friendly, support your customer’s journey and make user experience based improvements to your website in easy steps. 

Categories Website Building Tags consumer journey, user experience, user-friendly website 2 Comments

What is the Best Way to Structure a Blog URL?

19th October 201914th July 2019 by Imogen Allen
What's the Best Way to Structure a Blog URL?

The blog URL is something that often escapes people’s attention. Here’s why you should pay attention to the structure of your blog URL and the best practices to adopt.

Categories Content Marketing Tags blog structure, Blogging

How to Promote Your Lead Magnet Without Being Salesy

14th July 201928th June 2019 by Imogen Allen
How to Promote Your Lead Magnet Without Being Salesy

This article will guide you on how to promote your lead magnet comfortably and make a plan of action to get your promotion campaign up and running.

Categories Lead Magnets Tags promote lead magnet, promote without being salesy, sales funnel
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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