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Imogen Allen

What’s the Best Way to Structure Your Blog?

23rd January 2024 by Imogen Allen
What's the best way to structure your blog

There is an abundance of content available to us online, more than we could ever consume, so what is it that makes one blog post stand out from another?

Categories Content Marketing Tags blog structure, Blogging

How to Choose the Right Platform for Your Online Course

6th July 2022 by Imogen Allen
How to Choose the Right Platform for Your Course

If you are reading this, then chances are that you are in a state of “analysis paralysis” about where you want to host your online course. I know from experience, that once you start researching this subject you soon disappear into a rabbit hole of information with so many options and far too many choices. … Read more

Categories Online Course

Why Your Website Content is Not About You

23rd March 202223rd March 2022 by Imogen Allen
Why your website not about you

Unfocused website content means you will struggle to connect with your audience and generate leads. Let’s look at why your website content is not about you.

Categories Content Marketing Tags content marketing, inbound marketing, website content 4 Comments

The Footer: How and Why it’s an Important Part of the Website Homepage

28th May 202126th May 2021 by Imogen Allen
Footer Website Homepage

The ‘how’ and ‘why’ the footer is an important part of the website homepage and a forgotten part that is not always given enough attention.

Categories Website Strategy Tags Website homepage

What is a Lead Magnet and Why Do You Need One on Your Website?

19th May 202119th May 2021 by Imogen Allen
What is a Lead Magnet

This article is for you if you want to understand what a lead magnet is, how to put it together and why you should have one on your website.

Categories Lead Magnets

What’s the Right Kind of Social Proof to Use on a Website Homepage?

19th May 202118th May 2021 by Imogen Allen
Social Proof Website homepage

Social proof can be the deciding factor in whether people choose to buy but what kind of social proof should you use on a website homepage?

Categories Website Strategy Tags Website homepage

How to Implement an Effective Call to Action on the Homepage

30th April 202130th April 2021 by Imogen Allen
CTA homepage

The best way to implement a call to action on a website homepage and help web visitors to take a specific action and make easy decisions on the website homepage.

Categories Website Strategy Tags Website homepage

3…is a Magic Number

23rd April 202122nd April 2021 by Imogen Allen

3 is just a number but let me show you what a powerful punch of a number it is and why it’s important in any marketing especially on the website homepage.

Categories Website Identity Tags Power of 3
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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