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Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

What is a Unique Value Proposition (UVP) and What Does it Mean?

27th November 2023 by Imogen Allen
What is a Unique Value Proposition?

A Unique Value Proposition is made up of a statement which says what you do, who you do it for and how your business can make clients’ lives better from a consumer’s perspective. Here’s how.

Categories Website Building Tags user experience, website framework, website structure 2 Comments

The Best Black Friday Offers of 2023 For Web Agencies

23rd November 202322nd November 2023 by Imogen Allen

A round up of the best Black Friday offers of 2021 for Web Agencies from Imogen Allen.

Categories Reviews Tags Black Friday

What Makes a Good Website Homepage?

14th November 2023 by Imogen Allen
What Makes a Good Homepage

A good homepage layout should be simple, avoid confusion and provide purposeful information to a prospect within the first few seconds of landing on your website. Improve your homepage and attract the right clients.

Categories Website Building Tags customer journey, homepage structure, user experience

How to Solve the Website Homepage Headache for Your Web Agency Clients

22nd February 2022 by Imogen Allen
How to Solve the Website Homepage Headache

If you’re a web agency owner banging your head against a brick wall trying to put together your client’s website homepage then help is at hand.

Categories Website Building, Website Identity Tags homepage structure, Website homepage, website planning

For the Memories: Imogen’s BIG Shave

3rd December 202129th November 2021 by Imogen Allen
Imogen's Big Shave

A recount of Imogen’s BIG Shave fundraiser, a permanent record of events and thank yous to everyone who took part.

Categories Personal Tags charity, fundraising

I’m Hiring! Is It You I’m Looking For?

19th February 202117th February 2021 by Imogen Allen

APPLICATIONS NOW CLOSED 19/2/21 Due to a high response, the position has now been closed to applicants. Thank you to everyone who has taken the time to get in touch. I’m looking for a really great Tech VA who can jump in and get things done. The right person must: Be good at what they … Read more

Categories Productivity Tags team hire, tech va

Why You Need To Be You

4th March 202111th February 2021 by Imogen Allen
Why you Need to Be You

Stop hiding behind how you ‘think you should be’ on your website. There’s no formula. The answer is right in front of you. Why you need to be ‘you’ on your website and distinguish yourself from the rest.

Categories Website Identity Tags website build, website content

GDPR: A Practical Guide for Websites (2019)

27th January 202025th October 2019 by Imogen Allen
GDPR: A Practical Guide for Websites (2019)

Many businesses still worry whether their website adheres to GDPR. Here’s a practical guide to applying the key GDPR requirements on your website, you can implement today, and bring your website up to date and GDPR friendly.

Categories GDPR Tags cookie policy, privacy policy, website compliance, website terms and conditions
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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