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Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

What’s the Best Way to Structure Your Blog?

23rd January 2024 by Imogen Allen
What's the best way to structure your blog

There is an abundance of content available to us online, more than we could ever consume, so what is it that makes one blog post stand out from another?

Categories Content Marketing Tags blog structure, Blogging

What is a Unique Value Proposition (UVP) and What Does it Mean?

27th November 2023 by Imogen Allen
What is a Unique Value Proposition?

A Unique Value Proposition is made up of a statement which says what you do, who you do it for and how your business can make clients’ lives better from a consumer’s perspective. Here’s how.

Categories Website Building Tags user experience, website framework, website structure 2 Comments

The Best Black Friday Offers of 2023 For Web Agencies

23rd November 202322nd November 2023 by Imogen Allen

A round up of the best Black Friday offers of 2021 for Web Agencies from Imogen Allen.

Categories Reviews Tags Black Friday

What Makes a Good Website Homepage?

14th November 2023 by Imogen Allen
What Makes a Good Homepage

A good homepage layout should be simple, avoid confusion and provide purposeful information to a prospect within the first few seconds of landing on your website. Improve your homepage and attract the right clients.

Categories Website Building Tags customer journey, homepage structure, user experience

How to Choose the Right Platform for Your Online Course

6th July 2022 by Imogen Allen
How to Choose the Right Platform for Your Course

If you are reading this, then chances are that you are in a state of “analysis paralysis” about where you want to host your online course. I know from experience, that once you start researching this subject you soon disappear into a rabbit hole of information with so many options and far too many choices. … Read more

Categories Online Course

Why Your Website Content is Not About You

23rd March 202223rd March 2022 by Imogen Allen
Why your website not about you

Unfocused website content means you will struggle to connect with your audience and generate leads. Let’s look at why your website content is not about you.

Categories Content Marketing Tags content marketing, inbound marketing, website content 4 Comments

How to Solve the Website Homepage Headache for Your Web Agency Clients

22nd February 2022 by Imogen Allen
How to Solve the Website Homepage Headache

If you’re a web agency owner banging your head against a brick wall trying to put together your client’s website homepage then help is at hand.

Categories Website Building, Website Identity Tags homepage structure, Website homepage, website planning

For the Memories: Imogen’s BIG Shave

3rd December 202129th November 2021 by Imogen Allen
Imogen's Big Shave

A recount of Imogen’s BIG Shave fundraiser, a permanent record of events and thank yous to everyone who took part.

Categories Personal Tags charity, fundraising
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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