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Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

The Footer: How and Why it’s an Important Part of the Website Homepage

28th May 202126th May 2021 by Imogen Allen
Footer Website Homepage

The ‘how’ and ‘why’ the footer is an important part of the website homepage and a forgotten part that is not always given enough attention.

Categories Website Strategy Tags Website homepage

What is a Lead Magnet and Why Do You Need One on Your Website?

19th May 202119th May 2021 by Imogen Allen
What is a Lead Magnet

This article is for you if you want to understand what a lead magnet is, how to put it together and why you should have one on your website.

Categories Lead Magnets

What’s the Right Kind of Social Proof to Use on a Website Homepage?

19th May 202118th May 2021 by Imogen Allen
Social Proof Website homepage

Social proof can be the deciding factor in whether people choose to buy but what kind of social proof should you use on a website homepage?

Categories Website Strategy Tags Website homepage

How to Implement an Effective Call to Action on the Homepage

30th April 202130th April 2021 by Imogen Allen
CTA homepage

The best way to implement a call to action on a website homepage and help web visitors to take a specific action and make easy decisions on the website homepage.

Categories Website Strategy Tags Website homepage

3…is a Magic Number

23rd April 202122nd April 2021 by Imogen Allen

3 is just a number but let me show you what a powerful punch of a number it is and why it’s important in any marketing especially on the website homepage.

Categories Website Identity Tags Power of 3

Building a Website Navigation That Works

21st April 202129th March 2021 by Imogen Allen
Building a Website Navigation That Works

The website navigation needs a lot of thought and preparation to get the balance right. Here’s what you need to consider to build a website navigation that works.

Categories Website Strategy Tags Website user experience

The Biggest Mistake to Make on a Website Homepage

16th March 202116th March 2021 by Imogen Allen
The Biggest Mistake to Make on a Website Homepage

The biggest mistake to make on a homepage is one which is seriously overlooked but it’s an easy one to resolve with the right approach. Here’s how to fix it.

Categories Website Building Tags user experience, website build, website content, website conversions

I’m Hiring! Is It You I’m Looking For?

19th February 202117th February 2021 by Imogen Allen

APPLICATIONS NOW CLOSED 19/2/21 Due to a high response, the position has now been closed to applicants. Thank you to everyone who has taken the time to get in touch. I’m looking for a really great Tech VA who can jump in and get things done. The right person must: Be good at what they … Read more

Categories Productivity Tags team hire, tech va
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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