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Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

Why You Need To Be You

4th March 202111th February 2021 by Imogen Allen
Why you Need to Be You

Stop hiding behind how you ‘think you should be’ on your website. There’s no formula. The answer is right in front of you. Why you need to be ‘you’ on your website and distinguish yourself from the rest.

Categories Website Identity Tags website build, website content

How Much Does a Website Cost?

23rd September 202023rd September 2020 by Imogen Allen
How Much Does a Website Cost

What does a website cost? Setting realistic expectations of what you are likely to need to invest to really get the website you want.

Categories Website Building Tags Website Cost 2 Comments

Review: No Fear Funnels – An Online Course by Dave Foy

11th February 202116th June 2020 by Imogen Allen
No Fear Funnels course

An honest review of Dave Foy’s No Fear Funnels online course aimed at non-coder designers looking to improve their marketing skills.

Categories Reviews Tags courses, funnels

How to Set Up Remote Working for Your Business

19th March 202017th March 2020 by Imogen Allen
How to set up remote working for your business

How to use technology to enable remote working for service-based business during the coronavirus crisis and continue to run an effective team.

Categories Productivity Tags remote working, teamwork, virtual business

GDPR: A Practical Guide for Websites (2019)

27th January 202025th October 2019 by Imogen Allen
GDPR: A Practical Guide for Websites (2019)

Many businesses still worry whether their website adheres to GDPR. Here’s a practical guide to applying the key GDPR requirements on your website, you can implement today, and bring your website up to date and GDPR friendly.

Categories GDPR Tags cookie policy, privacy policy, website compliance, website terms and conditions

How to Generate Leads Through Your Website Using Content Marketing

8th January 202116th October 2019 by Imogen Allen
How to Generate Leads through Your Website Using Content Marketing

How to generate leads through your website using content marketing to help your prospects through their buying decision and beyond.

Categories Content Marketing Tags blog content, generating leads, They Ask You Answer

What is Content-Led Web Design?

8th January 202129th September 2019 by Imogen Allen
What is Content-Led Web Design?

Content-Led Web Design is putting your prospects first with customer-focused content which comes first before design. Websites exist to talk to humans, so why are we not being human in our approach?

Categories Website Building Tags content marketing, content-led web design

Simple Ways to Increase Conversions on Your Website

19th October 201927th July 2019 by Imogen Allen
Simple Ways to Increase Conversion on Your Website

Simple ways to increase conversions on your website, take prospects closer to their desired outcome and potentially a step closer to becoming a client. 

Categories Website Building Tags increase conversions, website conversions
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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