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Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

How to Easily Make Your Website User-Friendly

13th November 201921st July 2019 by Imogen Allen
How to Easily Make Your Website User-Friendly

How to make your website user-friendly, support your customer’s journey and make user experience based improvements to your website in easy steps. 

Categories Website Building Tags consumer journey, user experience, user-friendly website 2 Comments

What is the Best Way to Structure a Blog URL?

19th October 201914th July 2019 by Imogen Allen
What's the Best Way to Structure a Blog URL?

The blog URL is something that often escapes people’s attention. Here’s why you should pay attention to the structure of your blog URL and the best practices to adopt.

Categories Content Marketing Tags blog structure, Blogging

How to Promote Your Lead Magnet Without Being Salesy

14th July 201928th June 2019 by Imogen Allen
How to Promote Your Lead Magnet Without Being Salesy

This article will guide you on how to promote your lead magnet comfortably and make a plan of action to get your promotion campaign up and running.

Categories Lead Magnets Tags promote lead magnet, promote without being salesy, sales funnel

What Does it Mean to ‘Grow Your Website’?

8th January 20215th June 2019 by Imogen Allen
What Does it Mean to Grow Your Website?

You may have heard the phrase ‘grow your website’ but what does it actually mean? If you have been in business for a while then you are most likely to be ready to move your business to the next level.

Categories Content Marketing Tags grow your website, lead magnet, sales funnel 2 Comments

What You Need to Know to Create an Effective Homepage

14th July 201925th March 2019 by Imogen Allen
What You Need to Know to Create an Effective Homepage

The homepage of your website is the online window to your business. Creating an effective homepage is crucial to its success.

Categories Website Building Tags homepage structure

WordPress Maintenance: Professional v DIY

19th October 20199th March 2019 by Imogen Allen
WordPress Maintenance Professional v DIY

WordPress maintenance is essential. A website is not a ‘set and forget’ project. Once the website has been built it’s absolutely vital that it is maintained.

Categories Website Maintenance Tags updating your website 4 Comments

WordPress v Website Builders – Which One is Right for You?

26th March 20211st March 2019 by Imogen Allen
WordPress v Website Builder - Which One is Right for You?

WordPress and Website Builders enable you to create a website. This article will look at the differences between the two and examine the pros and cons.

Categories Website Building Tags Website Builders, WordPress

What’s the Difference Between a Domain Name and Web Hosting?

19th October 201923rd February 2019 by Imogen Allen
What’s the Difference Between a Domain Name and Web Hosting?

What’s the difference between a domain name and web hosting? It’s important to know the difference between the two.

Categories Website Building Tags domain name, web hosting
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Who On Earth is
Imogen Allen?

I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand. 

What Do You Want
to Learn?

How to find your value?
Go here

What makes a good homepage?
Go here

What’s a lead magnet?
Go here

Why your website is not about you.
Go here

Why All the Fuss About The WIF®?

If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity. 

Start Here
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